Tate - 12 Days of Christmas
Client: Tate
Context: 12 Days of Christmas campaign — illustrated assets and animated social content
Deliverables: Instagram animation + website banners (laptop & tablet) + email marketing assets
Created for Tate’s 12 Days of Christmas campaign, the illustrations were designed to promote hero products from Tate’s shop across the 12 days leading up to Christmas, bringing a festive narrative to life through motion on Instagram and adaptable layouts for web and email.









